{
  "name": "Marketing teams: Wyrd keywords",
  "intro": "A marketing or growth team that moves between a dozen tools all day, and the brand and campaign links the rest of the company keeps asking for.. Entries without an address are for you to fill in.",
  "entries": [
    {
      "keyword": "ga",
      "url": "https://analytics.google.com",
      "description": "Google Analytics",
      "category": "Measure"
    },
    {
      "keyword": "gsc",
      "url": "https://search.google.com/search-console",
      "description": "Google Search Console",
      "category": "Measure"
    },
    {
      "keyword": "trends",
      "url": "https://trends.google.com/trends/explore?q=%s",
      "description": "Google Trends for your words",
      "category": "Measure"
    },
    {
      "keyword": "dash",
      "url": "",
      "description": "The marketing dashboard",
      "category": "Measure"
    },
    {
      "keyword": "gads",
      "url": "https://ads.google.com",
      "description": "Google Ads",
      "category": "Campaigns"
    },
    {
      "keyword": "meta",
      "url": "https://business.facebook.com",
      "description": "Meta Business Suite",
      "category": "Campaigns"
    },
    {
      "keyword": "liads",
      "url": "https://www.linkedin.com/campaignmanager/",
      "description": "LinkedIn Campaign Manager",
      "category": "Campaigns"
    },
    {
      "keyword": "utm",
      "url": "https://ga-dev-tools.google/campaign-url-builder/",
      "description": "Campaign URL (UTM) builder",
      "category": "Campaigns"
    },
    {
      "keyword": "brief",
      "url": "",
      "description": "The campaign brief template",
      "category": "Campaigns"
    },
    {
      "keyword": "content",
      "url": "",
      "description": "The content calendar",
      "category": "Content"
    },
    {
      "keyword": "social",
      "url": "",
      "description": "The social scheduling tool",
      "category": "Content"
    },
    {
      "keyword": "blog",
      "url": "",
      "description": "The blog and website editor",
      "category": "Content"
    },
    {
      "keyword": "canva",
      "url": "https://www.canva.com",
      "description": "Canva",
      "category": "Brand"
    },
    {
      "keyword": "brand",
      "url": "",
      "description": "Brand guidelines, logos and colours: the link everyone asks for",
      "category": "Brand"
    },
    {
      "keyword": "presskit",
      "url": "",
      "description": "The press kit",
      "category": "Brand"
    }
  ]
}