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TEMPLATE / ENTERPRISE / MARKETING

The marketing stack, one word each.

Analytics, ads, social, the content calendar and the brand assets, as keywords. Search trends with your words after the keyword, and keep every campaign link in one shared list.

A marketing or growth team that moves between a dozen tools all day, and the brand and campaign links the rest of the company keeps asking for.

What is in it

16 keywords in 4 categories. The ones marked your address are for your own page: the template cannot know where yours are. Type >, Space, then the keyword; a keyword with %s in its address takes words after it.

TypeOpensCategory
> gaGoogle AnalyticsMeasure
> gscGoogle Search ConsoleMeasure
> trendsGoogle Trends for your wordsMeasure
> dashThe marketing dashboard your addressMeasure
> gadsGoogle AdsCampaigns
> metaMeta Business SuiteCampaigns
> liadsLinkedIn Campaign ManagerCampaigns
> utmCampaign URL (UTM) builderCampaigns
> briefThe campaign brief template your addressCampaigns
> contentThe content calendar your addressContent
> socialThe social scheduling tool your addressContent
> blogThe blog and website editor your addressContent
> canvaCanvaBrand
> brandBrand guidelines, logos and colours: the link everyone asks for your addressBrand
> presskitThe press kit your addressBrand
> logosAnother name for brandBrand

Use it yourself

With Wyrd installed, Load in Wyrd opens Wyrd’s Keyword tools with this set filled in. Nothing is added until you tick the ones you want, fill in any missing addresses, and press Add.

Load in Wyrd Download the pack (JSON)

Or paste this address into Start from a pack… in Keyword tools: https://wyrd.page/assets/templates/wyrd-marketing-pack.json

Share it as a list

To give everyone the same keywords, keep them in one shared list that Wyrd reads for everyone: change an address once, and it changes for all of them.

  1. Download the list template (CSV) and import it into a new Google Sheet (File → Import).
  2. Replace every example.com address with your own, and delete the rows you do not need. Add your own rows the same way: keyword, address, description, category.
  3. Subscribe in Wyrd (Shared lists → paste the sheet’s address), then send the others an invite link. The list’s short name is mkt, so > mkt/ga always reaches it, even if someone has a keyword of their own with the same name.

The whole set-up, step by step: set up a shared list. The file format: shared lists in the docs.

Make it yours

  • Give the rest of the company brand and presskit in the company-wide list: the logo requests stop.
  • A campaign that runs for a month can have its own keyword (spring-launch) that opens the brief, the dashboard and the landing page together, with " | ".
  • Searches are keywords too: put %s in any tool’s search address.

More templates

Also for enterprises: IT admins, HR and People teams, Teams in a larger company. Every template, for households, small teams and enterprises: all templates.

NextTeams in a larger company →